Is Localizing Your Marketing Materials Really Necessary? (YES!) – Direct Marketing, June 16, 2014 edition

By United Language Group

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

This article from Direct Marketing News is written by VIA Vice President of Global Operations, Evelyn Toro and VIA Vice President of Strategic Accounts, Darren Megarry, and was published in the magazine’s June 16, 2014 edition.

[External Link] Is Localizing Your Marketing Materials Really Necessary? (YES!)

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