A major insurer strove to increase membership and improve engagement of diverse populations within key markets. Historically, these communities, which included a significant Hispanic population, had low acquisition and adoption rates. A common obstacle the insurer faced was gaining and retaining members within this population. To combat this, they required a focused approach, deployed at a local level, to reach and connect with targeted communities. This approach included determining market focus and prioritization, increasing product and brand awareness, improving member support and plan utilization, and increasing member engagement with specific products.
