Taking a marketing campaign global is a large investment in terms of time, cost, and effort. The last thing anyone wants is for that launch to flop because of a cultural oversight, but it happens more...
Creating culturally relevant experiences is essential for businesses that are trying to engage with multicultural audiences. In a recent blog post, we described how cultural irrelevance can hurt your ...
Multicultural consumers are now the fastest-growing group of consumers in the United States and currently represent 42% of the U.S. population. Also, non-U.S. markets represent 84% of the world’s purc...
