Case Study

Obamacare Patient Protection Laws Require Health Insurance Company to Overhaul Its Communication Management Platform

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A large U.S. healthcare company serves multiple markets with numerous healthcare plans. Under Patient Protection and Affordable Care Act (PPACA, commonly called ObamaCare) rules, it and other healthcare entities must now provide translated materials to certain “threshold” populations of customers who do not use English as their first language.

The company needed a vendor that could provide an integrated communications strategy allowing it to proactively manage, monitor and update a high volume of materials for tens of thousands of plan participants and dozens of different internet sites. The company also needed a vendor that could simultaneously translate those materials into Spanish, Chinese, Vietnamese, Korean, Navajo, Farsi, Japanese, Polish, Russian and Tagalog.

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