Case Study

Medical Device Company Launches Global Rebranding Initiative

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A large global Class III medical device manufacturer decided to conduct a master branding initiative. After completing a number of acquisitions and spin-offs, they recognized an opportunity to standardize their documentation throughout several business units of their organization.

The company wanted to standardize all product documentation and associated translated materials from its business units and acquired companies. After assessing their options, the company chose United Language Group (ULG) to provide translation and desktop publishing services for this initiative.

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